Search Engine Optimization (SEO) Basics

Search Engine Optimization (SEO) is a technique applied to websites by webmasters or SEO experts aiming to gain top organic search results on search engines and NOT by paid inclusions on search result pages (SERPs) and ad placement. This is applicable to any size and type of website who targets more traffic on the website, direct prospect clients and soon will turn into customers.

Note: This is an excerpt on what I learned over the years and mostly from the Google’s Search Engine Optimization Starter Guide which can be downloaded here.

Search engine users usually search for relevant contents  to their search keyword. It is necessary to have a concise and straight to the point content. Contents maybe of text form, images, and videos. So make sure that all are relevant to the topic of your page. Keep it simple and informative. Search engine will most probably rate your web pages higher compared to others. Read more…

Cebu IT Industry

Been here in Cebu for more than a month now. It was really a short notice job offer I got yet I  accepted it and moved on from the freelance consultancy job I do (which are mostly work- at- home offshore projects) to the corporate IT industry. So now, here I am enjoying my job as a PHP Developer in a BPO firm.

Image from Wikipedia – The Asiatown IT Park Read more…

Are CSS-based layouts better than tables for SEO? Google Webmaster Answers

As a web developer, I’m usually concerned about how website layout affects the search engine visibility of my client’s website. Since I learned that CSS-based layout is more search engine friendly than table-based,  I started creating websites using CSS. But, let’s hear from what the experts from Google Webmasters says about the question – Are CSS-based layouts better than tables for SEO?

Search Marketing Expo (SMX) West Coming this February

Online Search has been an important innovation in the technology industry. Many people uses the online search for different purposes it serves. And, if you are really into the search industry, you must attend the series of Search Marketing Expo (SMX) this 2008. This February will be the SMX West, February 26-28, 2008 at Santa Clara Convention Center, California. There are lots of events to wait and participate:

• New to search? Participate in the SMX Boot Camp which covers all the bases of search marketing success: copywriting, link building, paid search fundamentals and search engine friendly web design. After the Boot Camp, you’ll have two full days to dive deep on your areas of interest before SMX West unwinds.
• Got some experience? Learn the latest techniques for achieving superior results in both paid and organic search marketing. There are more than 20 sessions designed just for your skill level.
• An expert? Heard of Search 3.0? Search 4.0? SMX West has entire days dedicated to keeping you ahead of the curve with the inside scoop on future developments that only the editors of Search Engine Land can deliver, topics like the personalized search revolution, the social graph, and searcher behavior.

Who Should Attend?

• Chief Marketing Officers
• In-house search marketers
• Brand managers
• Paid search advertising planners and buyers
• Organic search optimization specialists
• Web technology professionals

Please check out their website for more details.

[ via Search Marketing Expo - SMX West website ]